Fashion Business

The fashion business is one of the most imaginative and busiest activities in Pakistan. Salons, beauty parlors and clothing outlets are found in every street and corner. When it comes to textile and embroidery, it is one of the industries in which Pakistan excels. Rich embroidery with sequins, glasswork, thread, beads, shells and thin wire depicts the true eastern culture. The seasonal cloth comes out in a variety of patterns and designs, usually worn mix and match, and for those who like to be different solid colors are adorned with block prints, screen-printing or are hand painted to add exclusivity.
Fashion in Pakistan is not only restricted to the upper class but also maidservants and the shopkeepers have an aesthetic fashion sense. Weddings, events, festivals and parties are a display of the hottest trends.
In Pakistan, fashion has evolved over time. As the society is moving close to advancement, more attention is being paid to the manner of dress and lifestyle. Here is a quick glance back in time to see how the nation has grown with its trends.
The Swinging 60's
The focus of the time was on fittings. Bell bottoms, hair pieces, narrow fitted shirts, narrow dupattas, heavy eye makeup for girls and side burns for men was order of the time. People in those times took influence from the actors whom they idealized.
The Political 70's
In 70's the political times changed. People turned towards patriotism. Cotton came in vogue and people were seen in loose kurtas called Awami Suits and Saris.
The Materialistic 80's
The 80's emerged from the drabness of the 70's and ushered in disco, glitz and glamour. People were indulged in their material instincts. In Pakistan, loose was "in" and tight was "out". Glitter and glitz was trendy and simplicity took a back seat. People on streets emerged attired in sacks.
Back To The East With 90's